Coat racks are a common household item, but the Growing Tree stands out with its innovative design and purpose. The designers aimed to create a coat rack that would accompany children as they grow, both physically and mentally. By using fewer materials and incorporating smarter structures, they sought to extend the life cycle of the product and promote sustainable design.
The Growing Tree coat rack features a spiral structure that allows for easy adjustment of its height. This design element ensures that children can continue to use the coat rack as they grow taller. The geometric hooks, shaped like saplings, not only provide a functional purpose but also serve as a visual representation of growth.
With bright colors and a playful appearance, the Growing Tree coat rack appeals to children's natural curiosity and encourages them to organize their belongings independently. By cultivating good habits at a young age, children develop organizational skills that will benefit them as they grow into adulthood. The sturdy round base provides stability and ensures a safe environment for children to interact with the coat rack.
The Growing Tree coat rack was developed through extensive research and systematic thinking about the relationship between coat racks and children. The designers aimed to satisfy children's cognitive needs during their growth stage while also considering the principles of sustainable design. By using fewer materials and incorporating a smart structure, they successfully created a product that promotes both functionality and sustainability.
The Growing Tree coat rack, with dimensions of 330mm in width, 330mm in depth, and 1500mm in height, was designed by Lei Yang, Shaohua Lei, Chengyong Li, Yali Shen, and Fei Chen. The project started in Zhengzhou in October 2019 and was completed in March 2020.
This innovative design has not gone unnoticed. The Growing Tree coat rack was awarded the Bronze A' Design Award in the Furniture Design category in 2021. This prestigious award recognizes designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life. The Growing Tree coat rack exemplifies these qualities with its unique concept and contribution to children's development.
With its focus on growth, sustainability, and functionality, the Growing Tree coat rack is a testament to the power of thoughtful design. By providing children with a practical and engaging way to organize their belongings, this coat rack promotes independence, good habits, and a deeper understanding of the growth process.
Project Designers: Ziel Home Furnishing Technology Co., Ltd
Image Credits: Ziel Home Furnishing Technology Co., Ltd
Project Team Members: Lei Yang、Shaohua Lei、Chengyong Li、Yali Shen、Fei Chen
Project Name: Growing
Project Client: Ziel Home Furnishing Technology Co., Ltd